Lily Brown from Japan

What is Lily Brown?

A Tokyo women's brand launched in 2011 by MASH Style Lab, the company behind SNIDEL and gelato pique, with a vintage-inspired style — lace, embroidery, printed dresses, knits and occasion dresses — sold almost entirely inside Japan through its own stores, its online shop, USAGI ONLINE, ZOZOTOWN and department stores. New collections are released through the year and sold by season, so a listing names the season the piece came from and whether it is still sold at retail. Those channels deliver domestically only, and sold-out pieces move to the Japanese resale market on Mercari and Rakuma. OneMall gives you the Japanese address and yen payment they require and forwards from our Japan warehouse.

What size is Lily Brown "F", "0" or "1"?

F is free size, one size only, and 0 and 1 are Japanese numeric sizes roughly equal to Japanese S and M, both smaller than US sizes. Japanese sellers list the 実寸 measurements in centimetres, and for Lily Brown's fitted and lace pieces those numbers matter more than usual because there is little stretch. Compare bust, waist and length against a garment you own.

• F / フリー — one size
• サイズ 0 / 1 — Japanese numeric sizes
• バスト / ウエスト / 着丈 — bust / waist / length in cm
• 伸縮性あり / なし — stretch / no stretch

What condition notes appear on used Lily Brown pieces?

Lace and embroidery notes, which Japanese sellers describe by location. レースほつれ is fraying on lace, 刺繍ほつれ is loose embroidery thread, and 毛玉 is pilling on knits; printed dresses get 色褪せ for fading. Sellers state whether the piece has been worn (着用回数) and whether tags remain.

• レースほつれ / 刺繍ほつれ — fraying on lace / embroidery
• 毛玉 — pilling on knits
• 色褪せ — fading on prints
• 着用回数少なめ / 1回着用 — worn a few times / once
• タグ付き / 未使用 — tags attached / unused

Where is Lily Brown sold in Japan?

New from the Lily Brown online shop, USAGI ONLINE, ZOZOTOWN and department stores, all domestic-only; secondhand on Mercari and Rakuma from private owners, and shop-graded at 2nd STREET and ZOZOTOWN's used section. A product page from the online shop can be pasted as a link and ordered through OneMall.

What does a Lily Brown order from Japan cost?

The yen price plus OneMall's service fee at order time, the international shipping when the parcel leaves our Japan warehouse, and your own country's duty on arrival if charged. The fee is shown before you confirm; the seller's domestic shipping is added when charged. Lily Brown pieces are light — dresses, blouses, knits — so several items consolidated into one parcel ship cheaply per item, and outerwear is the only piece that adds volume.

• At order time — item price in yen, OneMall's service fee, seller's domestic shipping if charged
• After arrival at our Japan warehouse — international shipping for the method you choose
• On delivery — import duty or tax, if your country charges it

Estimate shipping with the OneMall calculator →

Which Japanese keywords find Lily Brown listings?

リリーブラウン plus the item type; the Latin-letter name appears too. Adding 完売 finds sold-out pieces and 今季 the current collection.

• リリーブラウン / Lily Brown — the brand
• ワンピース / ブラウス / ニット / スカート — dress / blouse / knit / skirt
• レース / 刺繍 — lace / embroidery, the brand's signatures
• F / サイズ0 — size
• 完売 / 今季 / タグ付き — sold out / this season / tags attached

Which brands share stores and sizes with Lily Brown?

The other MASH Style Lab brands, which are sold in the same stores, on the same USAGI ONLINE shop and with the same F / 0 / 1 sizing, so a buyer who knows their Lily Brown size can order the sister brands without re-measuring. Japanese sellers often bundle them in the same listings.